BIC pens offer affordable, reliable and easy-to-use writing tools available in a variety of colors, sizes and styles. For Prime Day, they will likely be discounted by Amazon.
Potential Prime Day Deal
While BIC has not announced official Prime Day deals, their pens regularly cost between $1-$6 depending on the style. It is probable that BIC will offer at least 20%-30% off all pens during Prime Day sales. This means potential savings of 20 to 60 cents on individual pens.
Target Consumer
BIC targets consumers seeking hassle-free, dependable writing tools at an affordable price. Their “grab and go” pens appeal to students, professionals and casual writers alike.
Product Positioning
BIC positions their pens as the original, trusted “everyday essentials” – writing instruments that just work. They market pens as an accessible item used by everyone.
Extensive Range
BIC offers over 100 pen types including ballpoints, rollers, gel ink, markers and highlighters. They come in a rainbow of more than 20 colors.
Innovations
While reliability remains central to the BIC brand, the company also introduces innovations like grip designs, rubberized handles and Smartliner highlighters.
So this Prime Day, pick up BIC pens for potentially 20%-30% off typical retail prices. Their affordable, accessible designs aim to deliver dependable performance that “just works” for everyday writing needs – whether jotting notes, checking items off a list or signing documents.
